{"id":608,"date":"2016-01-20T14:43:24","date_gmt":"2016-01-20T19:43:24","guid":{"rendered":"http:\/\/floridanewsline.com\/Clone2\/?p=608"},"modified":"2016-01-22T18:50:50","modified_gmt":"2016-01-22T23:50:50","slug":"letter-from-the-publisher-2","status":"publish","type":"post","link":"https:\/\/floridanewsline.com\/Clone2\/mandarin\/letter-from-the-publisher-2\/","title":{"rendered":"Letter from the Publisher"},"content":{"rendered":"

Dear Mandarin NewsLine<\/em> readers,<\/p>\n

I want to personally thank each of you for making us your community newspaper.<\/p>\n

The years since we began publishing have straddled some of the most tumultuous events of our\u00a0lifetimes, from 9\/11 through two wars and the Great Recession and we\u2019ve survived by staying\u00a0focused on news and events that happened here in Mandarin.<\/p>\n

We\u2019ve watched a handful of competitors come and go and we\u2019re still here. I\u2019m certain the\u00a0reason Mandarin NewsLine<\/em> has survived while other papers have withered and died is that\u00a0we\u2019re not just about this community, we\u2019re a part of it.<\/p>\n

Every morning we start the work day at our offices on San Jose. We drive the same roads, eat\u00a0at the same restaurants, have kids who attend Mandarin schools and we worship in the same\u00a0places. Your concerns are our concerns. Your triumphs are our triumphs. And without your\u00a0loyalty and support we would not be here today.<\/p>\n

Unless you just moved here, you\u2019ve probably noticed that we\u2019ve made some changes.\u00a0Beginning with the nameplate at the top of page one, we\u2019ve given Mandarin NewsLine<\/em> the ink\u00a0and paper equivalent of an oil change and a fresh coat of paint. We\u2019ve also rethought what it\u00a0means to be your community newspaper.<\/p>\n

We are changing the dates on the top of the paper. Mandarin NewsLine<\/em> will continue to be a\u00a0monthly newspaper, but we are realigning our distribution dates to help ensure the news you\u00a0receive is timelier.<\/p>\n

Over the years our publication date drifted to the point that sometimes you received your\u00a0newspaper after the beginning of the month and occasionally \u201chappenings\u201d had already\u00a0happened by the time you read about them.<\/p>\n

We thought the New Year was a good time to set things right. This issue we\u2019re calling January-February, but you will receive your March issue before March 1, and every issue that follows\u00a0before the first of the month.<\/p>\n

We\u2019ve also placed a new emphasis on the quality of our reporting and storytelling.<\/p>\n

When the Circulation Verification Council surveyed Mandarin residents it reported that more\u00a0than 99 percent of you receive Mandarin NewsLine,<\/em> more than 77 percent of households\u00a0regularly read Mandarin NewsLine<\/em> and 75 percent regularly buy products or services from ads\u00a0in Mandarin NewsLine.<\/em><\/p>\n

Those are readership numbers most publications only dream of. To better serve our readers \u2014\u00a0and our advertisers \u2014 we\u2019ve increased the separation between our advertising and editorial\u00a0departments and recruited a stable of talented writers and photographers to help us better cover\u00a0the news, craft better features and show you the faces, places and events in Mandarin.<\/p>\n

Among the other changes you can see are a clean new look that makes Mandarin NewsLine<\/em>\u00a0easier on the eyes and easier for you to integrate into your busy lives. Our new four-column\u00a0layout opens up the page and makes it easier to read.\u00a0The front page now offers multiple points of entry to help you quickly find the stories you care\u00a0about, as does the index on page two. We\u2019ve recently added a crossword and other puzzles\u00a0and have reintroduced classified ads, which we will soon expand.<\/p>\n

You\u2019ll still find the \u201crefrigerator magnet\u201d stories and photos that are our bread and butter.\u00a0Schools, local sports, community organizations and charity events will be featured in every\u00a0issue, and now we\u2019ve added an event calendar you can save to keep you up to date on local\u00a0happenings throughout the month.<\/p>\n

The nameplate at the top of the page sports a fresh new logo and now includes a nod to the\u00a0family of community newspapers that Mandarin NewsLine<\/em> has helped spawn. Florida NewsLine<\/em>\u00a0is comprised of six hyper-local publications that combined reach more First Coast readers than\u00a0any single newspaper (yes, including that one).<\/p>\n

Not everything is new. Our news font is based on a design that was old when Shakespeare\u00a0published his first play. Davey Wiggins is still lost somewhere in each issue. Advertising\u00a0Executive Heather Seay is still here and Editor Martie Thompson has been here since the first\u00a0issue. Both have played integral roles in our redesign and will continue to help steer us toward\u00a0the future.<\/p>\n

I can\u2019t close without mentioning MandarinNewsLine.com, which has been completely\u00a0redesigned as a mobile-friendly responsive website regularly updated with new content,\u00a0including stories and features that you won\u2019t find in the print edition. You\u2019ll also find a .pdf of the\u00a0latest issue in case you want to direct out-of-town loved ones to a picture or story they might\u00a0want to hang on their refrigerator.<\/p>\n

To stay even more up-to-date, you can receive updates in your inbox. Join our mailing list by\u00a0texting NEWSLINE to 22828 and you\u2019ll receive a response requesting your email address.<\/p>\n

Thank you for being a loyal reader of Mandarin NewsLine.<\/em> We will strive to continue to earn the\u00a0right to be your source for news and events happening in and affecting the Mandarin\u00a0community.<\/p>\n

Warmest regards,<\/p>\n

Mark Pettus, Publisher<\/p>\n","protected":false},"excerpt":{"rendered":"

Dear Mandarin NewsLine readers, I want to personally thank each of you for making us your community newspaper. The years since we began publishing have straddled some of the most tumultuous events of our\u00a0lifetimes, from 9\/11 through two wars and the Great Recession and we\u2019ve survived by staying\u00a0focused on news and events that happened here […]<\/p>\n","protected":false},"author":2,"featured_media":505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-608","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mandarin"},"yoast_head":"\nLetter from the Publisher - Florida NewsLine<\/title>\n<meta name=\"description\" content=\"Mandarin NewsLineDear Mandarin NewsLine readers, I want to personally thank each of you for making us your community newspaper. 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